Tatsat

People, Planet and Profits!

Breathe In, Breathe Out…… August 26, 2009

Video can be a very powerful tool to convey thoughts and ideas. Especially now-a-days with the information explosion, and the huge amounts of advertisements, catchy captions that are being put forward by one and all. A small video can help a long way in garnering the support from the segments of the populace who are traditionally supportive of your cause.

Here is a small video made by the Salvation Army.
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This had been released in the “This Ad costs Nothing Campaign”. They hit the bulls-eye with such a simple yet powerful way of waking both the sympathizers and the Not-for-profit Organization from their trance. Many NPOs had been sleep-walking where they had been spending insanely high amounts of money to advertise the Good work they are doing, in order to gain public support. YOU DON’T NEED LOTSA MONEY TO GARNER MORE SUPPORT.
For the general public, their view can be seen as a call for voluntary support which need not be financial.
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I also wanted to share this video made by Greenpeace International. Another very simple, very small yet powerful video. Especially for this year, which can turn out to be a watershed for our future policymakers regarding Environmental Policy making.
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Boasts more than 7 million views. Translated into more than 10 different languages. This 20-minute video has a dedicated website which provides the users with many resources, the interactive video being one among them. This video may not have been simple to make, nor that short, nor too cheap. But it is an educational video, which stresses on educating the viewer through a very novel and original animation and a narrator who takes over the issues regarding the over-consumptive attitudes that are beginning to plague a lot may people all over the world.

So, here, after a very, very boring day, I have come up with three distinct, yet similar, but thoroughly novel videos that can help any organization to gain insights into making a good video in order to convey their message in this ocean of multimedia information.

Adios!

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