Tatsat

People, Planet and Profits!

Think Global, Act Local August 31, 2009

Filed under: Opinions and Views — muraliduvvuri @ 6:29 pm
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I came across this piece of reading in a Community Friendly Movement website.

Commercial supply chain dynamics do not by themselves address the challenges of third world employment and quality of life issues. However, it is apparent that global trade, essentially in the worldwide industries can either exploit for unilateral gain, or collaborate to “share gain” for overall development of work force.

Corporate Social Responsibility has become a major issue these days for the many major MNCs, who have been establishing in-house fund-managers and PR managers to mange their Brand Image both in the developing countries where they have their back-ends of their supply chains and also at the destination countries for their goods/services.
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But then, such an arrangement which is dictated by the market forces cannot always be totally reliable. This is where the Government and the Community can get involved. Since last year a new debate had been cause for lots of firewood being burnt over various intellectuals meeting and discussing about the extent of involvement that the government should be undertaking in both the developmental activities as well as maintaing the economy from falling of a cliff. How much should a Government interfere, and at which segments of its peoples life can it interfere??
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I found this in a recent Swaminomics article, “Cash transfers better than drought relief works”

I became a journalist in 1965, when two successive droughts killed thousands and forced India to beg for US food aid. India’s share of global food aid was so large then that a best-selling book claimed that India was unviable and should be left to starve, conserving food aid for viable countries.

A lot has changed since then, we’re still being affected by droughts and as has been discussed in the above-mentioned article, the major difference since then till now is that, India has far less percentage of people who are starving. This is because of schemes like NREGS which provided the people in the drought affected regions some much needed purchasing power, this in-turn decreased the sufferings from mass-starvation, though probably not mass-hunger. Maharashtra was the first state to adopt this strategy and succeed.

Government involvement in relief works has always proved very controversial, with the Prime Minister himself stating on one occasion that for every rupee that the government spends for the poor, they get the benefits of only 10 paise, the rest being eaten up by the mind-boggling numbered layers of middlemen.

Even various Non-Governmental Organizations suffer from these middlemen, probably to different extents. This has been a major reason for the success of the NREGS(National Rural Employment Guarantee Scheme) where apart from implementing various developmental programmes at the rural level, the purchasing power of the poeple is being increased and the choice is being left to the beneficiaries to utilize their earnings.

The benefits can already be felt with various companies setting up shop in the semi-urban and rural areas and taking this segment of the population seriously as one of their major customer segments. Now this is Inclusive Development.

The drought that is occuring this year might setback the pace of all these processes, but how the rural customer can overcome this time can determine how fast a domestic market can be nurtured and developed in India.

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Breathe In, Breathe Out…… August 26, 2009

Video can be a very powerful tool to convey thoughts and ideas. Especially now-a-days with the information explosion, and the huge amounts of advertisements, catchy captions that are being put forward by one and all. A small video can help a long way in garnering the support from the segments of the populace who are traditionally supportive of your cause.

Here is a small video made by the Salvation Army.
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This had been released in the “This Ad costs Nothing Campaign”. They hit the bulls-eye with such a simple yet powerful way of waking both the sympathizers and the Not-for-profit Organization from their trance. Many NPOs had been sleep-walking where they had been spending insanely high amounts of money to advertise the Good work they are doing, in order to gain public support. YOU DON’T NEED LOTSA MONEY TO GARNER MORE SUPPORT.
For the general public, their view can be seen as a call for voluntary support which need not be financial.
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I also wanted to share this video made by Greenpeace International. Another very simple, very small yet powerful video. Especially for this year, which can turn out to be a watershed for our future policymakers regarding Environmental Policy making.
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Boasts more than 7 million views. Translated into more than 10 different languages. This 20-minute video has a dedicated website which provides the users with many resources, the interactive video being one among them. This video may not have been simple to make, nor that short, nor too cheap. But it is an educational video, which stresses on educating the viewer through a very novel and original animation and a narrator who takes over the issues regarding the over-consumptive attitudes that are beginning to plague a lot may people all over the world.

So, here, after a very, very boring day, I have come up with three distinct, yet similar, but thoroughly novel videos that can help any organization to gain insights into making a good video in order to convey their message in this ocean of multimedia information.

Adios!

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Paper from Poo!!! August 16, 2009

Filed under: Tatsat — muraliduvvuri @ 9:35 pm
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Whats on your mind?

What's on your mind?

No, I am not talking in any way about “Winnie the Pooh”, that is Pooh with a “h”. Yes, you are seeing it right, there is no apparent problem either with your computer screen, with your eyes or with your spectacles. Now don’t say “Eeeeeeeek!”, that’s very impolite 😛

That was the cue for the “Oooooooh” to be said out aloud. Anyways, let me try to Ooh you with some more information about these environmental initiatives that have been started across the globe by a few people. Most of the information that I am sharing here has been lifted, filtered and supplied to you in brevity from the websites of PooPooPaper, Creative Paper, Mr. Ellie Poo and Haathi Chaap.

Did you know that just in 2005, the avergae consumption of paper across the world was 54.48 kg/person/year (Source: FAO). Staggering figures.

These are some of the companies that have taken upon themselves to make this globe a little more colder if not a little less warmer. They make paper from Elephant Poo, Sheep Poo and a company in Wales even claims to produce it from Rein Deer Poo, Ho Ho Ho.

1. This paper is organic.
2. It does not smell of poo (it would have been a stupid idea to sell a mishy-mashy product which stinks of poop and expecting you to actually write on that, no matter how a big a greenhead you are)
3. Lots of dung produced, dung full of fibre, paper production needs fibre taken traditionally from different waxes and saplings, Voila! imagine how much paper can be produced from all this dung produced. Imagine how many trees can be saved from being cut.
4. No artificial colours are generally used, these people are smart enough not to spoil the goodwill that they might be generating for the Organic-products lobbyists! though some of them did accept to trying various imaginative if not a bit eccentric feeding practices to induce more colour into the poop and so in the paper!

They don’t just sell notebooks, rather they have a very large repertoire of goods that based on paper that they sell either online or through some specialized/environmentally conscious stores.

If you are staying at New Delhi and want to have a look at these products, the products made by Haathi Chaap can be bought from Tatsat at Hauz Khas.

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Teej Bazar August 10, 2009

Filed under: Tatsat — muraliduvvuri @ 12:53 pm
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Here is a short video (1:00 mins) on the recent event, “Teej Bazar” organized by Tatsat along with AADI.

There was a small problem with a few policemen who hassled the organizers in search of small bribes. But, it was sorted out, though they did not allow any part of the event to be organized out of the store at Hauz Khas. Guess who had the last laugh, Unfortunately!

Another event had been planned for the International Youth Day with a small street play by a group called “Khoj”. Guess who is the party-pooper again, the local police wala. Unluckily the performing group is not ready to go through the process of getting a proper police permission, probably because of the immense amount of red-tape involved. Even a garden sale of books was planned for the International Youth Day, I will keep you updated about any more such plans.

P.S. If you have read this post, I would suggest that you better comment, It helps you in going a long way in garnering good karma in your life :D. So long!

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